Generally speaking, it’s necessary to register a business name if it differs from your legal name in any way. This post explains the general rule using examples, and looks at some issues as they relate to different types of owners (sole traders, companies and partnerships).
Protect your most valuable business asset - your brand - with a trademark registration by Magnum IP Legal Services.
Offering both standardised packages and fully tailored solutions.
Reasons to choose Magnum IP
- Expert advice - your trademark application will be prepared by a practising intellectual property lawyer
- Highly experienced - over 10 years in trademark registrations and trademark infringement work
- Personalised service - direct access to your lawyer's phone number
- Tailored solutions - we are not a sausage factory: careful consideration given to your application
- Cost effective - we pass on efficiency savings from our internet business model and streamlined processes to you
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Trademark FAQs
- What is a trademark? Trademarks are everywhere, and they cover more things that you might think »
- Do I need to register a trademark? There is no legal requirement to register a trademark, but you should understand the risks of not registering »
- How do you register a trademark? Explained in six simple steps. »
- Do I need to use a trademark professional? Don't be fooled, registering a trademark by yourself is a classic case of false economies at work. »
- What's the difference between your "custom" service and your "standardised packages"? - Our standard packages have been put together for the less complicated scenarios.»
- Which standardised package is right for me? The key to picking the right package is understanding your current position and your objectives.»
- How much do you charge, and what's included? Check out a summary of our packages here»
- How much are the government fees? Here are the government fees. »
Latest trademark tips and information
Do I need to Register a Business Name?»
The Benefit of a Custom Trademark Description»
Using IP Australia’s Pick List»
What are Trademark Classes?»
IP Australia’s official “Goods and Services Pick-List” lets trademark applicants quickly complete the descriptions of their trade marks by selecting items from a list. However, it’s important not to under-estimate the value of custom descriptions by appropriately qualified trademark professionals.
IP Australia’s official “Goods and Services Pick List” can be a useful tool to avoid one of the main pitfalls for the novice: classification errors. In this post, we look at the problem and how the pick-list attempts to overcome it.
In this post, we look at the concept of “trademark classes” by using a hypothetical example of an application for the word “Excel” by a telecommunications provider. We look at how the application is filled out, and how the examiner uses the nominated class to identify potentially conflicting trademarks.
