What are Trademark Classes?
In this post, we look at the concept of “trademark classes” by using a hypothetical example of an application for the word “Excel” by a telecommunications provider. We look at how the application is filled out, and how the examiner uses the nominated class to identify potentially conflicting trademarks.
Using the Registered Trademark Symbol ®: Part 3
In this third and final post in this three part series, we look at the use of the ® symbol and look at one final way in which trademark owners can unwittingly breach the Trade Marks Act 1995.
Using the Registered Trademark Symbol ®: Part 2
Some registered trademark owners make the mistake of applying the ® symbol to trademarks which have not been registered. One classic example is applying the ® symbol to a logo when you have only used registered a trading name.
Using the Registered Trademark Symbol ®: Part 1
In the first of a three part series, we look at when you are allowed to use the ® symbol in relation to trademarks, and – even more importantly – when you can’t use it. Using this symbol incorrectly can amount to an offence punishable by a reasonably substantial fine.
Geographical Coverage for Registered Trademarks
Registering a trademark with IP Australia will normally provide you with Australia-wide protection, regardless of where you actually trade. However, as is often the case with the law, there are a couple of minor but important exceptions which need to be understood.
Advantages of Registering Trademarks
Registering a trademark provides you with significant benefits in terms of brand protection. These advantages need to be carefully considered and understood before trading with an unregistered trademark.
Do I Need to Register my Trademark?
Unlike a business name, or a company name, you don’t need to register a trademark before you can use it. However, failing to register usually means that your rights to use your name or brand can be unclear, and it becomes much more difficult to prevent others from using similar marks.
Should you register your trademark by yourself?
Trademark owners often try to save a bit of money by filing their own trademark applications, however this can be a false economy. Trademark applications are a complex matter involving hundreds of decisions which may affect the existence and extent of your legal rights.
How to Register a Trademark for your Name or Logo
This post explains how to register a trademark for your name or logo in six steps. For the best possible outcome, it’s important to plan from the start and engage professional help where needed.
What is a Trademark?
Trademarks are commonly thought of as either names or logos, but trademarks can protect slogans, packaging, colours, sounds, shapes and smells. Understanding the types of things that can be protected by trademark law is the first step towards protecting your brand.