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	<title>Magnum IP Legal Services</title>
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	<description>Intellectual Property and Branding</description>
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		<title>Madrid System Members</title>
		<link>http://www.magnumip.com.au/branding-trademarks/international-trademarks/madrid-system-members/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/international-trademarks/madrid-system-members/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 00:49:11 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[International Trademarks]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=802</guid>
		<description><![CDATA[An important part of your international trademark registration strategy is knowing the countries in which you are likely to need protection.  Next, you should see whether those countries are members of the Madrid Protocol or the Madrid Agreement, because these systems provide streamlined (and often more cost effective) methods of obtaining registered rights in other countries.]]></description>
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		<title>What are Moral Rights?</title>
		<link>http://www.magnumip.com.au/copyright/what-are-moral-rights/</link>
		<comments>http://www.magnumip.com.au/copyright/what-are-moral-rights/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 04:39:13 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Copyright]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=768</guid>
		<description><![CDATA[Moral rights are a set of rights given under the Copyright Act 1968 which recognise the special connection between creators and their works.  They include the creator's right to have their work attributed to them, and their right not to have the work treated in a derogatory way.]]></description>
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		<title>Copyright 101 &#8211; What is Copyright?</title>
		<link>http://www.magnumip.com.au/copyright/what-is-copyright/</link>
		<comments>http://www.magnumip.com.au/copyright/what-is-copyright/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 02:48:32 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Copyright]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=734</guid>
		<description><![CDATA[Copyright is relevant to almost anything of value that we write down or create.  To take a few examples, it protects this web page, the manual for the computer that you are using, and (most likely) the software that is running on it.  This post provides an introduction to the law of copyright by explaining a number of fundamental concepts in simple terms.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Do I need to Register a Business Name?</title>
		<link>http://www.magnumip.com.au/branding-trademarks/need-to-register-business-name/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/need-to-register-business-name/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:42:50 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Branding & Trademarks]]></category>
		<category><![CDATA[business names]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=717</guid>
		<description><![CDATA[Generally speaking, it's necessary to register a business name if it differs from your legal name in any way.  This post explains the general rule using examples, and looks at some issues as they relate to different types of owners (sole traders, companies and partnerships).]]></description>
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		<title>The Benefit of a Custom Trademark Description</title>
		<link>http://www.magnumip.com.au/branding-trademarks/trademark-applications/custom-trademark-descriptions/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/trademark-applications/custom-trademark-descriptions/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 11:01:04 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Trademark Applications]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=669</guid>
		<description><![CDATA[IP Australia's official "Goods and Services Pick-List" lets trademark applicants quickly complete the descriptions of their trade marks by selecting items from a list.  However, it's important not to under-estimate the value of custom descriptions by appropriately qualified trademark professionals.]]></description>
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		<title>Using IP Australia&#8217;s Pick List</title>
		<link>http://www.magnumip.com.au/branding-trademarks/trademark-applications/trademark-pick-list/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/trademark-applications/trademark-pick-list/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 01:30:38 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Trademark Applications]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=657</guid>
		<description><![CDATA[IP Australia's official "Goods and Services Pick List" can be a useful tool to avoid one of the main pitfalls for the novice: classification errors.  In this post, we look at the problem and how the pick-list attempts to overcome it.]]></description>
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		<title>What are Trademark Classes?</title>
		<link>http://www.magnumip.com.au/branding-trademarks/trademark-applications/what-are-trademark-classes/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/trademark-applications/what-are-trademark-classes/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 01:51:00 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Trademark Applications]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=612</guid>
		<description><![CDATA[In this post, we look at the concept of "trademark classes" by using a hypothetical example of an application for the word "Excel" by a telecommunications provider.  We look at how the application is filled out, and how the examiner uses the nominated class to identify potentially conflicting trademarks.]]></description>
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		<title>Using the Registered Trademark Symbol &#174;: Part 3</title>
		<link>http://www.magnumip.com.au/branding-trademarks/trademark-protection/use-registered-tm-symbol-3/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/trademark-protection/use-registered-tm-symbol-3/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 21:56:37 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Trademark Protection]]></category>
		<category><![CDATA[IP Symbols]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=595</guid>
		<description><![CDATA[In this third and final post in this three part series, we look at the use of the &#174; symbol and look at one final way in which trademark owners can unwittingly breach the <em>Trade Marks Act 1995</em>.]]></description>
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		<title>Using the Registered Trademark Symbol &#174;: Part 2</title>
		<link>http://www.magnumip.com.au/branding-trademarks/trademark-protection/use-registered-tm-symbol-2/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/trademark-protection/use-registered-tm-symbol-2/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 00:14:54 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Trademark Protection]]></category>
		<category><![CDATA[IP Symbols]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=576</guid>
		<description><![CDATA[Some registered trademark owners make the mistake of applying the &#174; symbol to trademarks which have not been registered.  One classic example is applying the &#174; symbol to a logo when you have only used registered a trading name.]]></description>
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		<title>Using the Registered Trademark Symbol &#174;: Part 1</title>
		<link>http://www.magnumip.com.au/branding-trademarks/trademark-protection/use-registered-tm-symbol-1/</link>
		<comments>http://www.magnumip.com.au/branding-trademarks/trademark-protection/use-registered-tm-symbol-1/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 05:09:06 +0000</pubDate>
		<dc:creator>Yvette Kwei</dc:creator>
				<category><![CDATA[Trademark Protection]]></category>
		<category><![CDATA[IP Symbols]]></category>

		<guid isPermaLink="false">http://www.magnumip.com.au/?p=554</guid>
		<description><![CDATA[In the first of a three part series, we look at when you are allowed to use the &#174; symbol in relation to trademarks, and - even more importantly - when you can't use it.  Using this symbol incorrectly can amount to an offence punishable by a reasonably substantial fine. ]]></description>
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